Fred was born in Detroit to an automobile and banking family, he spent much of his younger years on the east coast in school: Portsmouth Abbey in RI, Princeton University and the Harvard Business School. Following three years with the U.S. Army and a two year stint with General Motors, he moved west in search of something he could build and call his own. Juelle Lamb Fisher grew up in Salt Lake City, graduated from the University of Utah and moved to California where she spent the next ten years in the investment business as an analyst and economist. In 1983 Juelle, with two friends, founded Sonoma Country Day School, a highly acclaimed K-8 independent school in Sonoma County. She continued on the Board of Trustees for 25 years and in 2008 chaired the Search Committee that hired the second head of School. Today you will find Juelle at Fisher Vineyards in the gardens, the kitchen and the vineyards, where she adds the overall quiet subtleties that one immediately notices when visiting the mountain estate. You will also see her traveling across the country, as our ambassador at large.